Audits are an invaluable way of benchmarking corporate communication and measuring it against best practice.
They focus on:
• how powerfully the image and personality of an organisation are projected
• the way brand values and key messages are conveyed
• whether the psychological slant of messages is emotionally acceptable
• the quality of the language
• how successful letters, e-mails and phone calls are in building customer loyalty and satisfaction
• how to capitalise on strengths and overcome weaknesses.
