British Gas has used Psycho-Linguistics to capitalise on customers’ emotional and psychological reactions to its corporate messages. It’s a strategy that goes right to the heart of business success.Learn More
This modern, dynamic approach is guaranteed to deliver substantial results – driving commercial goals and performance. After six months, British Gas measured interim results and was staggered to discover the ROI.View Slides
Words are a valuable commodity. They can save you a fortune, or cost you your business – particularly in a competitive market, where customers are increasingly sophisticated and there’s very little to chose between products and price.View Article
"Psycho-Linguistics involves the use of language to shape people's perceptions and influence their subsequent actions."