Video

British Gas has used Psycho-Linguistics to capitalise on customers’ emotional and psychological reactions to its corporate messages. It’s a strategy that goes right to the heart of business success.

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Slides

This modern, dynamic approach is guaranteed to deliver substantial results – driving commercial goals and performance. After six months, British Gas measured interim results and was staggered to discover the ROI.

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Articles

Words are a valuable commodity. They can save you a fortune, or cost you your business – particularly in a competitive market, where customers are increasingly sophisticated and there’s very little to chose between products and price.

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"Psycho-Linguistics involves the use of language to shape people's perceptions and influence their subsequent actions."